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Care at home firm backs national campaign to stamp out elder abuse

A national initiative inviting people to pledge that they will look after, and look out for, elderly and vulnerable people has been embraced wholeheartedly by Stroud-based DoCare.

The I Promise campaign is an initiative from the charity Action on Elder Abuse. Those who take the pledge promise to prevent and stop abuse of elderly people, never to break the trust of an elderly person, learn about elder abuse and educate colleagues.

DoCare, which provides homecare for people in Bristol, Gloucestershire, South Gloucestershire and West Oxfordshire, is now asking all its new recruits to take the pledge as part of their safeguarding training.

And it is also being rolled out to all support staff, to take during safeguarding refresher training, as well as to DoCare’s head office team.

“We are always vigilant on behalf of our clients and we take their safety and welfare extremely seriously. This pledge is a public demonstration of the values we have always held dear, and the campaign as a whole is a very good way of raising the profile of this important topic,” said DoCare Director Una Mills.

“All our team are fully onboard with anything that helps promote the safety and wellbeing of elderly and vulnerable people.”